{"id":3774,"date":"2019-12-06T17:17:03","date_gmt":"2019-12-06T17:17:03","guid":{"rendered":"https:\/\/mailinglistservices.com\/?p=3774"},"modified":"2023-04-18T21:31:12","modified_gmt":"2023-04-19T01:31:12","slug":"are-there-email-marketing-myths-on-the-internet","status":"publish","type":"post","link":"https:\/\/dundee.net\/index.php\/are-there-email-marketing-myths-on-the-internet\/","title":{"rendered":"Are there Email Marketing Myths on the Internet?"},"content":{"rendered":"\t\t
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Are there Email Marketing Myths on the Internet?<\/h1><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Have you seen this photo by Peter Steiner published by “The New Yorker in 1993”?<\/a> \u00a0\u00a0Over 25 years later, it’s still true. \u00a0When you\u2019re reading websites on the Internet you really don\u2019t know who is on the other side of the keyboard.\u00a0 Consequently, some of the articles, on any subject including Email Marketing, may be more fiction than fact. \u00a0\u00a0Fiction can turn into fact if it is said enough times.\u00a0 Here are 9 Email Marketing facts that are really email marketing fiction (myths) because they’ve been said enough times.<\/p>\n\n

\u00a0<\/p>\n\n

Don’t Say That! <\/strong><\/h3>\n\n

I\u2019m sure you heard it said, avoid spammy words in your email Subject Lines. The list includes but not limited to \u201cSave\u201d, \u201cHuge\u201d, \u201cDiscounts\u201d, \u201cFree\u201d and \u201cCash\u201d. Spammy words were always believed to be a no-no.\u00a0 Today, ESP’s (Email Service Providers) and ISP’s (Internet Service Providers) along with Spam filters have matured. \u00a0These words are no longer flagged as SPAM, instead, inbox success is a combination of online factors, such as sender reputation and email authenticity. The bottom line, Feel free to advertise your Huge Savings with a Free catalog without being blocked.\u00a0 (To read more please read Never Say Never to Free Email Advice.<\/a> )<\/p>\n\n

Set The Alarm Clock to Send Those Emails Out by Dawn<\/strong>!<\/h3>\n\n

The best time to mail is Monday morning before dawn, or it Wednesday after 12:00? Are these myths?<\/p>\n\n

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\"Analog<\/figure>\n<\/div>\n\n

This may be true if your readers expect to receive a message from you once a week on a particular day around a certain time, making it essential to get your email out before the window closes.\u00a0 However, send out your campaigns based on:<\/p>\n\n

your knowledge of your audience. \u00a0Your audience may include night owls who will read your email at midnight to the snowed-in technical writer who would enjoy your email on a Sunday afternoon. \u00a0In fact, you should test for the best times, just as you test for anything else when you\u2019re planning your email marketing strategy<\/p>\n\n

Dundee Internet, for example, gives you the ability to send different versions of a message to a random subset of your mailing list, scheduled to be delivered at different times. You can test items such as the Subject, images, template, and format. All factors that may or may not hinder your email’s reception.<\/p>\n\n

Your best time of day may also depend on your industry, audience, and message content: remember you want to send the right message at the right time. (See Never on a Monday<\/a> for more information)<\/p>\n\n

Is 100 Messages A Day Too Much?<\/strong><\/h3>\n\n
\n
\"\"\n
Too much mail<\/figcaption>\n<\/figure>\n<\/div>\n\n

How many emails do you consider too many?\u00a0\u00a0 Once a day, a week a month?\u00a0 Frequency depends on the services and products you\u2019re selling, the discounts you offer and of course your customer base.\u00a0 Like everything else email, there are no standards set for how often to email someone. \u00a0 A good solution: give your subscriber a choice, by allowing them to select the number of emails they would like to receive from you in a day, week or month.\u00a0 Dundee Internet does this with profile pages:<\/p>\n\n

With\u00a0Dundee <\/a>Internet (Lyris) ListManager member profile forms, list members have control of their inbox as far as your email campaigns are concerned. They can easily set the number of emails they would like to receive, change their email address or other demographic information all in one place.<\/p>\n\n

HTML with lots of images solicits the best opens<\/strong><\/h3>\n\n

It’s been said that HTML is the better way to format emails. But is HTML emails really the preferred format?\u00a0 If you test that theory on your email subscribers, you may find the email you send with the least number of images is the most preferred.<\/p>\n\n

And some prefer plain text. Plain text is so much easier for the marketer. There are no concerns with colors, pictures, and layouts. Sometimes the message is just too important to leave it up to an image. Read about the pros and cons of HTML and plain text. <\/a><\/p>\n\n

ListManager hosted by Dundee<\/a>\u00a0has always created a plain text version of the created HTML email so that the recipient receives the correct formatted email that their device accepts. \u00a0For tracking purposes, such as clicks and opens, our customers can use the built-in editor, to add those links.<\/p>\n\n

Delete that list member after 6 months of inactivity <\/strong><\/h3>\n\n

Life ebbs and flows, just as your email list does. What was once new and enticing to your customers many soon become an old hat, your subscriber becomes disinterested and your messages remain unread: the member is inactive. How do you keep your subscribers engaged and active before they decide to click that unsubscribe button? The best way, create a re-engagement\u00a0<\/a>campaign to target those disinterested members<\/a>.\u00a0\u00a0<\/p>\n\n

There are five top ways to bring those subscribers back and it all starts with you. You can review this at Bringing Them Back for More or Are Your Subscribers Too Overwhelmed To Read Your Email?<\/a><\/p>\n\n

Keep that Subject SHORT and totally always interesting <\/strong><\/h3>\n\n
\n
\"\"<\/figure>\n<\/div>\n\n

Subject Lines are a major part of your delivery rates, opens, and click-throughs. A good Subject Line should be an integral part of your email campaign strategy driving your subscriber to take action. Whether your goal is to distribute coupons or share a written article. The bottom line; a Subject Line should describe the subject of the newsletter or promotion, nothing different from the expectations you set by your Welcome or Hello letter when your subscribers first opted-in. Consider these points regardless of your campaign intent: Subject Line Science<\/a><\/p>\n\n

My Open Rate is the only thing that matters<\/strong><\/h3>\n\n

How do you measure success as an email marketer?\u00a0 Do you savor the click-through-rates of your subscribers, the one metric frequently used as a performance benchmark? Or, on the other hand, do you value the open rates of your emails to gauge your success?\u00a0 Are there other reports that are more significant; reports that will consider all the important statistics needed by the email marketer? \u00a0Or are you limited by a few choices between one analytical reporting tool or another? \u00a0With email marketing, someone always seems to have a better tool to analyze email-marketing campaigns and then another tool comes along.\u00a0 How many reporting tools should you use and what are the results really telling you?<\/p>\n\n

Who opened your email is an important metric. However, email reporting tools are not 100% accurate and for that reason, you should always look at the bigger picture.\u00a0 There\u2019s a lot of analyzing going on; Best days to email, message size, color preferences,\u00a0subject lines, which From address to use and so forth.\u00a0 For example, competitors in the same industry releasing a similar email campaign will get different results, as there are many variations and factors beyond control: i.e. when a major ISP goes offline. Your open rates are not the only thing that matters. Read more<\/a><\/p>\n\n

Am I required by law to get consent before adding an address to my list?<\/strong><\/h3>\n\n

There are many strategies to collect names:\u00a0 and wouldn\u2019t it make life simple just to be able to add email addresses to your list, regardless of how you obtained them.\u00a0 However, possession of an email address does not give you the owner\u2019s unequivocal permission to send an email to it.\u00a0 Ideally, you want your list members to be opted-in to your list.\u00a0 An opt-in subscriber wants your email: they told you so by an action of some type, giving you permission to send an email to them.<\/p>\n\n

Interested in how to collect more email addresses? Read Confirmed opted-in email addresses; more valuable than the \u201clikes\u201d on your FB page<\/a><\/p>\n\n

And the Can-Spam Act does not require permission, but they do have rules to follow. https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business<\/a><\/p>\n\n

My Deliverability issues are caused by the ISP’s that accept the mail<\/strong><\/h3>\n\n

It is true when you send to your list, emails may be blocked by your subscriber\u2019s email provider. Even if delivered, the messages may not pass the recipient’s filter settings in their email client. Both indicate that you do not have total control over your deliverability, so what can you do?<\/p>\n\n

Deliverability depends on your email practices. As a legitimate email marketer, you want to disassociate yourself with any inkling of being a SPAMMER. Follow the\u00a0CAN-SPAM ACT<\/a>\u00a0and check local State Laws. Listen to your ESP, they should know the\u00a0Best Email Practices.<\/a>\u00a0Your ESP can also help you with your online email reputation and assist you when someone complains. Read about Better Deliverability <\/a><\/p>\n\n

The conclusion: There’s a ton of Email Marketing information on the Internet, fact, fiction or just myths. The information may be correct for one type of service, brand or experience because one size does not fit all. Research which bests works for you, perform your own testing and keep to your marketing strategy. If you need assistance contact dundee.net.<\/a> We’re always open.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tFacebook<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\tTwitter<\/span>\n\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Are there Email Marketing Myths on the Internet? Have you seen this photo by Peter Steiner published by “The New Yorker in 1993”? \u00a0\u00a0Over 25 years later, it’s still true. \u00a0When you\u2019re reading websites on the Internet you really don\u2019t know who is on the other side of the keyboard.\u00a0 Consequently, some of the articles, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[22],"tags":[267,505,506,104,187],"class_list":["post-3774","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-can-spam-act","tag-delivery","tag-email-myths","tag-subject-line","tag-unsubscribe"],"yoast_head":"\nAre there Email Marketing Myths on the Internet? -<\/title>\n<meta name=\"description\" content=\"When you\u2019re reading websites on the Internet you really don\u2019t know who is on the other side of the keyboard. 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