Quick Tips

4 E-mail Marketing Mistakes You Don’t Know Your Making

4 E-mail Marketing Mistakes You Don’t Know Your Making

There are Email Marketers who seem to get better results than the rest of their peers.  They know what to avoid mistakeand what their subscribers like and dislike. By sending emails that comply with the known best email practices they continue to get the responses every e-mail marketer hopes for.

Here are 4 ways to capitalize on their knowledge:

  1. When someone signs up to receive your email, email them right away (besides your welcome letter); they expect it. If your campaigns go out that day, make sure your new subscriber is on that list.
  2. Begin your messages with your intended offer.  Don’t drag on and on until the very end.
  3. Do not ask personal questions beyond a name and email address when someone first signs up to your newsletter, leave that option open with a link to a profile page: when they are ready they will fill it out.
  4. Do not tell them what to do, at least not several times.  Remind them to whitelist your address once, then leave that reminder in the footer.

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5 Reasons Why Your Purchased List Might Suck More Than You Think

5 Reasons Why Your Purchased List Might Suck More Than You Think

5 Reasons Why Your Purchased List Might Suck More Than You Think

  1. You may end up paying for duplicate services, as one ESP may not just be enough to get the results you want or expected.  And then when you do get duplicate services the results still suck.
  2. Buying several domains to send from can be expensive.
  3. Switching IP addresses and staring all over again will not guarantee a good delivery rate.
  4. purchased list

    Does a purchased list fit into my marketing plan?

    Spending money on a list hygiene company will not take a purchased bad list and magically create a purchased good list.

  5. The majority of your emails will either be blocked or sent to the SPAM Box

I’ve read blogs that support the practice of purchasing email marketing lists from reputable list brokers. Granted these blogs are written by someone in the “said “company who is in the business of selling lists. Their logic is good, but the results aren’t, as these legitimate “lists” normally guarantee a 3% or at most a 5% open rate. (And that’s out of thousands of email addresses.)   Purchasing an email list, probably will increase your site traffic a bit, but only you can decide if the cost is worth it.

Quick Tips for Email Marketers, Land Here To Learn More

Quick Tips for Email Marketers, Land Here To Learn More

Theoretically, in-coming campaigns, promotions and marketing emails are all about getting the right content in the right place and the right time.   If successful, you will have managed to create a positive avenue for your marketing activities and people will love to hear from you.

To Keep the love, avoid sending emails that are non-relevant, boring or annoying (what you again!).  trying to do everything

Promote yourself as the solution to their problem by highlighting, emphasizing, and presenting the benefits of your service.   One way to do this is by using a landing page that is:

  1. Designed specifically for the one offer you are promoting.  Resist adding more deals to your landing page.  Keep the landing page simple because you want your visitor to do that one thing you want them to do: whether it is filling out a form, or buying a cookie.
  2. Inviting with compelling content that attracts attention with the benefits you emphasize.   The right message will  prompt your visitor to perform your call to action, whether it’s  to click here to download a white paper or fill out an order form for a free estimate.
  3. Brief and to the point; keep your call to action above the fold.  (“The portion of the page that requires scrolling in order to see content is called “below the fold.”)   Compelling copy with a good call for action will get that sale, fill that webinar seat or collect more demographic information on your email customer.

The bottom line, a landing page can make or break your well planned out, executed, campaigns, promotions and marketing emails ..  Why spend all that time and energy on email marketing only to fall short by failing to deliver a landing page that begs to be read and used, designed to work with your campaign with a strong call to action message and useful relevant content for all your list subscribers.

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Dan, Texas A&M University

Quick Tips For This Month Only; The First 50 People Reading This Email Marketing Blog Will Learn The Four Key Elements For Incoming Lead Generation.

Quick Tips For This Month Only; The First 50 People Reading This Email Marketing Blog Will Learn The Four Key Elements For Incoming Lead Generation.

Got your attention!

You’re reading this!   That’s great considering I only used two of

key to success

Key Elements

the four key elements in my title.

Imagine the response I would get if I used all four key elements for incoming lead generation!

Imagine the response you would get by using all four key elements, which by the way are:

Number 1 – The Offer; everyone likes an offer and the more valuable the offer the better the response.   Offers come in many forms, eBooks, coupons, demonstrations to free consultations and online webinars.

The best way to create seductive offers:

  1. Make your offer scarce – something that is available to a selective few
  2. Limit the time (this week only)
  3. Limit the Quantity (only 20 seats left for the webinar)
  4. Limit the time and the Quantity (the first 50 people who respond to this email will receive a 50% discount, while supply lasts)
  5. There is strength in numbers:  advertise how many people are participating in your webinar, your blog, your conference or your email list (10 million subscribers can’t be wrong)

Have an amazing download offer?  Be wary of what you title it.  With a little A/B testing you might discover that people really do judge a book by its cover.   Which white paper title would you find more appealing:  “7 totally got to have it now email marketing tips” or “Email Productivity”?

And just like the whitepaper title, you may find less response to your marketing emails when you use words such as scalable, next generation and ground breaking; familiar over used meaningless terms and phrases.

Number  2 – The Call to Action or the CTA can be implied or explicit.  Call to Actions have common expressions which  include action words such as  “Click here”,  “Download Now” , “join today” or “Order”  Place your Call to Action in an area that is immediately viewable by your subscriber; Better yet, put your CTA in two places, top and middle of your email or webpage.

  1. Create a little color contrast to highlight your CTA
  2.  Connect your Call to Action to a specific landing page that is relevant to your offer
  3. Promoting more than one CTA in your newsletter, link each to its own specifically designed landing page

Number 3 – The Landing Page the webpage where your subscriber will land after they perform your Call to Action. Such as clicking on the “Join Here” link.

  1. Along with your offer, encourage your visitor to share this great deal with their friends
  2. Your landing page, also known as the “Lead Capture Page” is the place where you convert your visitors into leads.  Consider researching the components of an effective Landing page to get optimal results

Number 4 – The Form

In exchange for your offer, typically on your landing page, use a form to collect relevant contact information from your website visitor.

  1. They filled out the form, you collected their contact information
  2. Don’t go nuts and ask for tons of information: the less fields someone has to fill in the more likely you will glean more conversions
  3. Don’t forget to say Thank you, and of course take that opportunity to promote more great offers

Can you see how this all ties together?    ALWAYS include a Call to Action, as any solicitation is incomplete and ineffective without one.

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Don’t let your Email Promotions “go to the dogs”

Don’t let your Email Promotions “go to the dogs”

Email newsletter QUICK TIPS

3 quick tips to maximize the benefits of any email campaign.

1. Create an email-marketing program that is predominantly an educational tool but also – operates both as a member acquisition method and loyalty plan.

two puppies

it’s a dog’s life

2. Use features like triggered mailings, allow the software to decide which email follow-up to send to the subscriber.

3. Personalize text and language, using merge tags, easy done Lyris ListManager dynamic content tool.

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We get fantastic service!”
Suzanne K, Wellesley   College

Is Your Email Marketing Going Social? (Networking)

Is Your Email Marketing Going Social? (Networking)

Have you heard the news?

Social Media is the “only”, “new”, “best” way to market your goods and services.

Find a niche, tweet your brand, get a zillion likes and publish pictures – preferably pictures of your smiling employees holding puppies. For some organizations, this works… especially if you’re a well-known brand, such as televised chocolate-coated peanut.

Typically, the “Social Media Arena” for well-known brands isn’t about the initial sale, it is about brand awareness.  Social media allows people to make that emotional connection to their favorite brand by showing their loyalty with likes or actions; they can vote for their favorite pizza and upload pictures of themselves eating their favorite pizza from different locations.  However, for those of us who are not touting a well-known brand, the climate of the Social Media may change; we’re looking for that initial sale (and customer loyalty.)   In addition, unlike a nation brand, small businesses do not advertise on TV.   They have found, like the national brands, they can set up a social media business presence.  They need little or no initial investment other than time and dedication.

Does social media marketing work as the exclusive advertising venue for your service or product?

Have you found that that social media is just that, the social side of marketing (e-commerce) which typically means more people talking about your brand and services than actually buying your brand or services? Think of it like this: even though your homemade chocolate probably is “not your average chocolate™ ” besides sales from your local area, family and friends, most people aren’t eating your chocolates.  Clearly, in those cases, the hype of social media marketing is greater than the results.

Social media marketing takes time, resources and energy away from your business.   You’re tweeting instead of cooking, you are updating instead of sleeping or you pay someone else to do all this for you.  Should you give up social media marketing altogether and concentrate on proven marketing channels to increase your ROI – no, instead capitalize on the potential reach and use it in conjunction with the channel that produces the highest ROI, email marketing.  Did you know according to the latest research by the DMA ( The Direct Marketing Association ) “Email is the channel that produces the highest ROI. For every dollar, a marketer invests in this highly profitable channel, the ROI in 2012 is $39.40: six years later, that number has increased 3 +times.”   In  addition to the duality of Social Networking and email lists you can discover and reinforce new markets that you may not have identified in the past.”   It’s all in how you wield it.

Advantages of using Email and Social Media

  1. Email list membership growth. Use your social media “likes” and offer your facebook members the opportunity to opted-in to your existing email-marketing list: likewise, offer a signup link to peeking throughyour email list on your Twitter™ posts.

    Be creative, offer value for their likes and email address.  Look at other FB™ business pages for ideas, such as those created by Target, Sears, and JCPenneys.

  2. Create email campaigns for sharing: send a coupon that encourages your recipients to pass your email around.

  3. Keep your email campaigns interesting and valuable.  Send offers that cannot be refused such as  Chili’s who sends out a Free Dessert or Free Appetizer emailS.  Chili’s tweets out their specials, which post on facebook™. These FB posts encourage visitors, to join their mailing list for specials.

  4. Include a share your newsletter link to Facebook™, Twitter™ and LinkedIn™.

  5. Don’t fill your newsletter with clickable icons making your newsletter look hurried and disorderly; strategically place your social media icons, paying attention to the size of the icon and graphic you’re using.

  6. Have others review your newsletter.

  7. Consider where your social sharing icons are placed.  Do they work better on the top of the page or the bottom of the page?

  8. Track your emails, discover who has forwarded or shared your offers.  Those who referred to a friend are people who like your product or service – treat them good, perhaps a special discount only they are privy to.  With Lyris ListManager and Dundee Internet List hosting,  referrals allow your list members to invite their friends to join your list. You may track how many friends were referred by list members, how many opened or clicked on a tracking link in the invitation, and how many ultimately joined the list.

  9. Do all the links work?  Test test test

Experienced Email Marketers 6 Quick Hot Tips from 2012

Experienced Email Marketers 6 Quick Hot Tips from 2012

1. Engage with your signups and existing members with a preference center, capture data and content interests.

2. Personalize your messages, tested and proven to realize higher open rates.


Hot Tips for 2012

3. When planning an integrated marketing campaign: keep your messages consistent in all marketing channels. Center your efforts around email marketing to drive awareness, responsiveness, want and action.

4. When you understand your audience, use a strong call to action in your marketing messages, don’t be wimpy – And always tell the recipients what’s in it for them.

5. Segment your email list to speak to individual groups and their interests.  Targeted messages work wonders.

6. Mobile marketing is not for every business.

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Dundee Internet Email List Services    Create * Share * Grow

6 reasons to Make a Wake Up Call to your Discussion Lists

6 reasons to Make a Wake Up Call to your Discussion Lists

Discussion Lists Need a Wake up Call?

Don’t settle for out-of- date List Hosting Web Tools.  Switch to Dundee Internet Discussion List Hosting Services and:


Need a wake up call?

1. Create a customize landing page
2. Brand your list(s)
3. Integrate with your existing database & website
4. Share photos
5. Share files
6. Run numerous discussion lists under one URL and brand, using one or many list administrators, or resell services to others with all discussion list benefits

Create * Share * Grow

“I can’t imagine doing our e-mail marketing with anyone else”
    Mark – WWD Director of Operations