Quick Tips

Discussion Lists – A Complement To Communication

Quick Tips /

Discussion Lists – A Complement To Communication

Discussion lists with advanced email features have numerous options that complement many communication arenas that are in use today.

Dundee internet hosted Discussion lists created in ListManager™ have the flexibility to:

1. Create Customize landing page

2. Brand your list(s)

3. Integrate into existing databases and websites

4. Share photos

5. Share files

6. Run unlimited lists under your domain, ours’ or theirs.

7. Employ one or many list administrators.

8. Provide numerous options and controls

Create * Share * Grow

“It worked flawlessly…. Thank you….!”
Rick of History News

Facebook Twitter

Discussion Lists – A Complement To Communication Read More »

Expect RESULTS from Your Email Campaigns, really?

Quick Tips /

Expect RESULTS from Your Email Campaigns, really?

Email has many benefits; it’s fast, inexpensive, targeted and measurable. You can test it with numerous variables to see what combinations work best and change up a campaign as needed. Email marketing puts you in control of the returns you receive, with the ability to get the RESULTS you want.

7 Steps to get RESULTS from Your Email Campaigns

Refine your Goals – are you looking for more customers, more traffic more leads?

Enthusiastically create your email campaigns – do not forget to include a call to action (ask for the sale, email address or visit) and a related landing page for your offer.

Select and Target your audience with segments and personalized messages tailored to their preferences.

Use A/B Split Testing – try different variables, a secondary landing page, change colors, and insert different graphics.  Make sure to randomize your test group.

Listen to your subscribers – send your message at the time your recipients want them.  Know the composition of your list: business email addresses versus generic email addresses, State based or overseas recipients: timing may be everything.

Track and Measure your results – from beginning to end: opens to purchase.

Simply put, improve on your next campaign – compare statistics from previous mailings, look for weakness; review your call to action, time of day, content.

Create * Share * Grow

“Just want to give praise to the owners, and employees of Dundee Internet. I have been a customer for over eight years and they continue to provide great customer service. Thanks for helping me.”  Bob G Chamber of Commerce

Facebook Twitter

Expect RESULTS from Your Email Campaigns, really? Read More »

5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure

Quick Tips /

5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure

List Fatigue is the state of an email list that has gone stale. It produces less and less returns from mailings because the list members received either too many offers or the same offers, too many times  List Fatigue  members become disinterested, inactive, and disengaged.

Combat this issue by:

  1. Regularly adding new (opted in) subscribers
  2. Re-energize you old list members with re-engagement tactics
  3. Keep your content interesting
  4. Send relevant messages using triggered email
  5. Compose your Subject Line with a goal in mind

In conclusion: Do not fall into the trap believing that List Fatigue happens to someone else – it could happen to you.  Be proactive, make one of your goals an established target list growth rate while decreasing the proportion of inactive subscribers. Contact Dundee Internet for more information.

Create * Share * Grow

“It worked flawlessly…. Thank you….!
Rick of History News

Facebook Twitter

5 Quick Tips To Overcome Subscriber Lethargy – Easy To Catch but Difficult To Cure Read More »

Do Trigger Clauses Deliver?

Quick Tips /

Do Trigger Clauses Deliver?

Yes they do!  They can be a phrase in an email that may specify a given date or event, that when occurs, will cause a mailing to be automatically sent.

Triggered mailings are used in conjunction with some action performed by an email recipient such as a visit to a website or a purchase. At the time the specific action is performed, such as a purchase of (i.e.) a green hat on a Haberdashery website, this action triggers a specific email that is then sent to that recipient such as Thank you for purchasing our Green Hat.  Triggers can also be dates such as a birthday, the date they joined or list and so forth.

Triggered mailings run on a schedule.  Normally, this is once per day, but could be as often as once per hour, or as infrequently as every month or so. You specify the exact time of day when it runs.

Each time the triggered mailing runs, it works the same way as any other mailing to a segment. It first calculates which members meet the criteria specified in the segment, and then sends them the mailing. What is special about triggered mailings is that they have a special type of segment called a triggered segment or trigger for short. A key part of a triggered segment is the trigger clause.

This determines who should receive the mailing right now.

What to know more?  Contact Dundee Internet Services, Inc

Create * Share * Grow

“Just want to give praise to the owners, and employees of Dundee Internet. I have been a customer for over eight years and they continue to provide great customer service. Thanks for helping me.”
Bob G Chamber of Commerce

Facebook Twitter

Do Trigger Clauses Deliver? Read More »

Should You Take an Email Test Before You Send?

Quick Tips /

Should You Take an Email Test Before You Send?

Always test your email messages BEFORE you hit that send button.  Here are 6 areas to check:

  1. Appearance – Colors, graphics and formatting.
  2. Subject Line – Verify spelling, check for Spammy words.
  3. Links – Validate internal and external links. Do they go to the correct URL?
  4. Readability – Review spelling and grammar.  Consider the reading level of your audience.
  5. Content – Is your content interesting, relevant and factual?
  6. Correctness – Confirm your dynamic content elements, such as fill-ins from actual records.

In conclusion, always test your messages. Your newsletters represent you and the impression you make may be the difference between a loyal subscriber or a quick unsubscribe.

“As a customer for the past (several)  years, not only has Dundee Internet Services hosted our website with email services, they have saved us considerable money in the process.”     James  W.,  AK BSS

Create * Share * Grow

Facebook Twitter

Should You Take an Email Test Before You Send? Read More »

Can you manage your Sender Reputation?

Quick Tips /

Can you manage your Sender Reputation?

 
  • IP Issues
  • Spam Complaints
  • Invalid Addresses
  • Sender Authentication
  • Content
  •  

 

Trust your email campaigns with us based on our:

  • Firm Sender Reputation
  • A no-spam policy that we actually stick to
  • 15 years of list hosting & mangement experience

“By far the best service around, they’re always in…and you can speak to the owner!”
– J.M.  Womens Sport Magazine

CREATE * SHARE* GROW

Facebook Twitter

Can you manage your Sender Reputation? Read More »

4 ways to Find the Optimal Time to Send out your Email Campaigns

Quick Tips /

4 ways to Find the Optimal Time to Send out your Email Campaigns

  1. Get to know your subscriber with an easy to access profile page.  Ask them when and how often they would like to receive your messages:  Monday? once a week, twice a week etc.
  2. Send email between the hours when the majority of your list members initially signed up to your list.
  3. Segment your list with the right demographics; pay attention to the different time zones:  East Coast, West Coast, overseas?
  4. Plan to send when they most likely will be there-which may not be Friday afternoon.

 “By far the best service around, they’re always in ….and you can speak to the owner!” –J.M  Women Sport magazine

Email Hosting Solutions with Dundee Internet and Lyris ListManager™ CREATE – ENGAGE– GROW

How successful are you using Profile Pages for your list subscribers?

Facebook Twitter

4 ways to Find the Optimal Time to Send out your Email Campaigns Read More »

Email; simple yet powerful enough to maximize the benefits of marketing

Quick Tips /

Email; simple yet powerful enough to maximize the benefits of marketing

Is there something simple, yet powerful enough to maximize the benefits of personalized marketing?

Yes, Email marketing, the clear choice, made easy with Dundee Internet List Hosting Services.

  • Create an email-marketing program that operates both as a member acquisition method and member loyalty plan.
  • Share by integrating social links into your email campaign that simply allow your list recipients to share your newsletters and brand with their friends and social network contacts
  • Grow your list with targeted personalized emails.

Email Hosting Solutions with Dundee Internet and Lyris ListManager™

“well, the list has been a success: the Executive Director is ready to add a second list”  -Douglas P., webmaster, Women’s Dermatologic Society.

Facebook Twitter

Email; simple yet powerful enough to maximize the benefits of marketing Read More »

3 reasons to use an ESP when your newly redesigned website stalls

Quick Tips /

3 reasons to use an ESP when your newly redesigned website stalls

Have you redesigned your web site with a renewed focus on e-commerce to increase your ROI? –  But that doesn’t seem to be happening. In fact, web traffic is down and purchases are way below par. The solution, use an ESP like Dundee Internet List hosting services to provide you with the tools you need to  connect with your customers on a regular basis.  Tools that will:

  1. Improve your click-through rates, increase your ROI
  2. Achieve a higher customer retention rate by sending targeted, personalized emails
  3. Protect email deliverability by managing feedback loops, ISP blocks and bandwidth issues.

Dundee Internet Lyris ListManager ™ hosting solutions: CREATE – SHARE – GROW

Ask about our multiple list owner packages.  It’s like having your own email list in-house server

“Well, the list has been a success; the Executive Director is ready to add a second list”
Douglas P., Webmaster, Women’s Dermatologic Society

 

user with a questionQUESTION:  What tools do you use  to  connect with your customers on a regular basis?  Please share your thoughts here.

Facebook Twitter

3 reasons to use an ESP when your newly redesigned website stalls Read More »

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons

Quick Tips /

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons

Send email coupons to:

1. Eliminate your excess inventory and manage your seasonal lows.
2. Increase your bottom line with add-on sale coupons that up-sell and cross-sell to your  existing customers.
3. Offer an incentive toward future purchases: turn those onetime buyers around to shop now or use
your service again.
4. Send personalized discounts with a “refer a friend” link; your offer will be shared within the social
network arena, attracting new prospects and customers.

Dundee Internet Lyris ListManager ™ hosting solutions: CREATE – SHARE – GROW

“It’s nice to see that there is still small companies out there that have passion behind the people.”
Mrs. E. Gates: Marketing Consultant

Facebook Twitter

4 Quick Tips to make 2011 your best Email Marketing year using cost effective, convenient, timely, trackable Email Coupons Read More »